Corporate communication and internal marketing specialist, Jussara Capparelli is the founder of FTB and works in the planning, development, and management of institutional and promotional campaigns, with a focus on strengthening organizational culture, engaging employees, and driving business results.

She believes in transforming organizations through an integrated approach—from the inside out and from the top down—connecting leadership, culture, and strategy as pillars for more effective and sustainable communication.

With close involvement across all stages of projects, she ensures consistency in execution and a strong focus on performance. Her methodology has contributed to an average growth of 37.4% in the companies she has worked with.

Throughout her career, she has gained experience with organizations of various industries and sizes, developing a broad, strategic, and multidisciplinary perspective on communication, branding, and people management.

She is the author of the book “Endomarketing: 100 Questions to Strengthen and Grow Your Company”, a practical reference for leaders and professionals looking to structure and evolve their internal strategies.

She also works as a columnist and contributor to outlets such as Administradores.com, Meio & Mensagem, Sebrae, and Ciesp, covering topics such as innovation, corporate communication, branding, digital marketing, leadership, and entrepreneurship.

She is the creator, curator, and host of For The BRAVE, an annual event dedicated to bringing innovative and technological solutions to small and medium-sized businesses. Since 2019, the event has been held in partnership with the Fundação Escola de Comércio Álvares Penteado (FECAP), establishing itself as an important space for exchange and business development.

Victor Hugo Odo is a specialist in martech and technology applied to business, with a focus on building and scaling digital operations, SaaS products, and business transformation initiatives.

Currently, he is a Partner and Chief Revenue Officer at follow55, where he leads growth initiatives, business development, and the structuring of integrated offerings across marketing, technology, and communication. He also serves as Managing Partner at Lano, a SaaS platform focused on the real estate market, specializing in marketing automation and value generation for developers and real estate companies.

In parallel, he serves as Senior Delivery Director for Latin America at Klick Health, one of the largest global agencies in the healthcare sector, where he is responsible for the operations, performance, and evolution of digital projects in the region.

He is also an investor in technology-driven businesses, with a particular interest in startups that combine product, data, and scalability.

Since 2026, he has served as an advisor at FTB, supporting the structuring of business strategies and the implementation of solutions that drive innovation by connecting neuroscience, data, and artificial intelligence.

Over more than 20 years of his career, he has worked at some of the leading agencies in the market, such as Isobar, WMcCann, and BETC Havas, building a strong foundation in communication, innovation, complex project management, and earning multiple international awards.

His work combines business vision, process structuring, and the intensive use of technology and automation—always focused on efficiency, scalability, and value creation.

Victor believes that consistent business growth is directly linked to the ability to align strategy, execution, and technology—turning complexity into efficient, intelligent, and scalable systems.