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Last updated: March 31, 2026
This Cookie Policy applies to the website of FTB Strategic Communication and Internal Marketing Consulting (“FTB”), which acts as the Data Controller pursuant to the Brazilian General Data Protection Law (LGPD).
FTB is responsible for decisions regarding the processing of personal data collected through cookies and similar technologies.
Cookies are text files sent to the user’s device when accessing a website. These files store information related to browsing and enable user recognition in future visits.
We also use similar technologies, such as:
These technologies perform functions equivalent to cookies for data collection and processing purposes.
Cookies may collect or store, directly or indirectly, personal data such as:
When such information allows the identification of an individual, even indirectly, it is treated as personal data under the LGPD.
Cookies are used for the following purposes:
To ensure the technical operation of the website, including authentication, security, and navigation integrity.
To measure and analyze user behavior for continuous improvement of the digital experience.
To tailor content and functionalities based on the user’s profile and preferences.
To conduct targeted campaigns, remarketing, and performance measurement.
The processing of personal data through cookies is based on the following legal grounds under the LGPD:
For non-essential cookies, particularly those related to marketing and personalization.
For cookies necessary for website improvement, performance analysis, and security, provided that the data subject’s fundamental rights and freedoms are respected.
When applicable to the provision of services requested by the user.
Essential for the operation of the website. They do not require consent.
Collect statistical data about website usage, generally in an anonymized or pseudonymized manner.
Enable the storage of user preferences.
Used for ad targeting and campaign measurement.
FTB may use third-party cookies, including but not limited to:
Such third parties may act as independent Data Controllers or Data Processors, as applicable, and are responsible for data processing under their respective privacy policies.
Data collected through cookies may be shared with:
Such sharing occurs in compliance with the LGPD and with appropriate contractual and technical safeguards in place.
Personal data collected may be transferred to and stored on servers located outside Brazil.
In such cases, FTB adopts appropriate safeguards, including:
Cookies have different retention periods:
Personal data will be retained only for as long as necessary to fulfill its purposes or comply with legal obligations.
Under the LGPD, the data subject may exercise the following rights:
The user may, at any time:
Withdrawal of consent does not affect the lawfulness of processing carried out prior to such withdrawal.
FTB adopts appropriate technical and organizational measures to protect personal data against:
This Policy may be updated at any time, and periodic review is recommended.
Material changes will be communicated appropriately to users.
To exercise their rights or clarify any questions, the data subject may contact the Data Protection Officer: https://ftbconsultoria.com.br/en/contato/
This Policy is effective as of: 31/03/2026