Last updated: March 31, 2026

1. Introcuction

FTB Strategic Communication and Internal Marketing Consulting (“FTB”) is committed to protecting the privacy and personal data of its users, clients, and partners.

This Privacy Policy describes how we collect, use, store, and protect personal data, in compliance with the Brazilian General Data Protection Law (LGPD).

By using our website and services, you acknowledge that you have read and agree to the terms of this Policy.

2. Data Controller

FTB acts as the Data Controller, being responsible for decisions regarding the processing of personal data.

Contact for privacy-related matters: https://ftbconsultoria.com.br/en/contato/

3. Data Collected

A FTB pode coletar os seguintes dados pessoais:

3.1 Dados fornecidos pelo usuário

• Full name
• E-mail
• Phone number
• Company
• Job title
• Information provided through forms or communications

3.2 Data collected automatically

• IP Address
• Browsing data
• Device and browser type
• Pages accessed and time spent

Such data is collected through cookies and similar technologies.

3.3 Third-party data

We may receive data from partners, platforms, or integrated tools, provided that applicable legal bases are respected.

4. Purposes of Processing

Personal data is processed for the following purposes:

• Responding to requests and commercial contact
• Sending communications and relevant content
• Performing contracted services
• Personalizing user experience
• Performance analysis and continuous improvement
• Compliance with legal and regulatory obligations

5. Legal Bases

The processing of personal data is based on the following legal grounds:

• Data subject consent (Art. 7, I) (Art. 7º, I)
• Performance of a contract (Art. 7, V) (Art. 7º, V)
• Compliance with legal obligation (Art. 7, II) (Art. 7º, II)
• Legitimate interest (Art. 7, IX) (Art. 7º, IX)

Always respecting the fundamental rights and freedoms of the data subject.

6. Data Sharing

FTB may share personal data with:

• CRM and marketing automation platforms
• Analytics and performance tools
• Technology service providers
• Business partners, when necessary

Data sharing occurs only when necessary and with appropriate safeguards in place.

7. International Data Transfers

Personal data may be transferred to servers located outside Brazil.

In such cases, FTB adopts measures to ensure compliance with the LGPD, including:

• Appropriate contractual clauses
• Assessment of the data protection level of the destination country

8. Storage and Retention

Personal data is stored for as long as necessary to:

• Fulfill the purposes described in this Policy
• Comply with legal obligations
• Exercise rights in judicial or administrative proceedings

After this period, the data will be deleted or anonymized.

9. Data Subject Rights

Under the LGPD, you may:

• Confirm the existence of data processing
• Access your data
• Correct incomplete or inaccurate data
• Request anonymization, blocking, or deletion
• Request data portability
• Withdraw consent
• Obtain information about data sharing

10. Information Security

FTB adopts technical and organizational measures to protect personal data against:

• Unauthorized access
• Data breaches
• Improper alterations
• Data loss

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11. Cookies and Technologies

We use cookies and similar technologies to enhance user experience.

For more information, please refer to our Cookie Policy.

12. Changes to this Policy

This Policy may be updated at any time.

We recommend that you review this document periodically.

13. Data Protection Officer (DPO)

The data subject may contact the Data Protection Officer to exercise their rights or clarify any questions: https://ftbconsultoria.com.br/en/contato/

14. Effective Date

This Policy is effective as of: 31/03/2026