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NR-1 is coming. We can help.

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Strategic Internal Communication

Turn internal friction into
for your company.

Turn internal friction into
efficiency for your company. Turn internal friction into
results for your company. Turn internal friction into
alignment for your company.

We build the communication infrastructure that aligns leadership, culture, and performance.

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The Challenge

Your leadership isn’t failing.
Your alignment is.

These are the symptoms that drain performance and culture, and that strategic communication solves.

Declining engagement

Disconnected employees directly impact productivity and retention.

Misaligned communication

Messages that don’t reach people, or arrive distorted, create organizational noise.

High turnover

Talent attrition begins long before the resignation notice.

Unprepared leadership

Disconnected employees directly impact productivity and retention.

See all the problems we solve

Strategic Pillars

Four pillars that transform
organizations

Each pillar addresses a critical dimension of organizational alignment.

Communication
& Internal Marketing

A communication infrastructure that connects strategy to operations.

Human
Development

Prepared leaders, aligned teams, and a culture that performs.

Corporate
Experiences

Events and experiences that turn culture into behavior.

Safety & Occupational Health and Safety (NR-1) Culture

Communication, rituals, and experiences that integrate safety into everyday routines.

Explore Solutions

Our Method

A clear process.
Measurable results.

Diagnosis

We map gaps in communication, culture, and leadership.

Strategy

We design the plan with clear success metrics.

Execution

We implement with agility and close follow-up.

Metrics

Mensuramos impacto real em engajamento e performance.

Explore our method

Results

Measurable impact.
Not promises.

Real data from projects delivered with our clients.

+ %

Average increase in engagement

- %

Reduction in voluntary turnover

+ %

Improvement in eNPS
eNPS

Satisfaction
of clients

Testimonials

Our clients’ perspective.

“The consultancy provided by FTB was a strategic pillar in our cultural consolidation. The work carried out was essential to ensure communication integrity and unity across our complex operation.”

— Luciana Fernandez, CEO at LTC Internacional

“The internal marketing consultancy led by Jussara is key to integrating operations with the company’s strategy. With a human and dynamic approach, she brought clarity and engagement across all levels of Mebuki.”

— Jairo Uemura, Board Member at Mebuki

“FTB is a strategic partner for AZA. The application of Psychology and Neuroscience in communication brought greater clarity, reduced noise, and strengthened the connection between teams—directly reflecting in better alignment and operational efficiency.”

— Antônio Batah, CEO at AZA Contabilidade

View Case Studies

Insights

Explore powerful insights to transform your company

Leadership

The invisible cost of leaders who don’t communicate

Comportamento

Teste de dominância comportamental: como perfis como Águia, Tubarão, Gato e Lobo podem transformar cultura e performance nas empresas

Uncategorized

Comunicação Interna 5.0: Como IA generativa e automações estão redesenhando fluxos de informação nas empresas

Explore other insights

Ready to transform communication
of your company?

Schedule a free assessment and discover how to align leadership, culture, and performance.